Canadian UTR Requirements

Canadian UTR Requirements

Background

In 2008, Canada’s Unsolicited Telecommunications Rules (UTR) went into effect and Canada launched its National Do Not Call List (DNCL). The Canadian Radio-Television and Telecommunications Commission (CRTC) enforces these Do Not Call (DNC) rules and regulations. The UTR has requirements for companies that place calls to Canadian residents, regardless of whether the calls are initiated inside or outside of Canada. While the majority of the requirements in the UTR apply to outbound solicitous calls to consumers, some requirements still apply to informational calls, inbound calls, and business-to-business (B2B) calls.

Some requirements impacting calls to Canadian residents or businesses include:

  • Registering as a subscriber to the National DNCL and pay all applicable fees
  • Suppressing against a version of the DNCL that is no older than 31 days prior to any telemarketing calls
  • Managing express consent
  • Managing established business relationship (EBR) suppression timeframes
  • Adhering to calling time restrictions
  • Complying with scripting & disclosure requirements
  • Maintaining records as required

Potential Risks

The CRTC can levy penalties for each violation of up to $1,500 CAD for an individual and up to $15,000 CAD per violation for a corporation. However, it’s important to keep in mind the possibility of PR damage to your organization. The effects of negative publicity can be worse for a company long-term than the fine.

How We Can Help

Our qualified experts understand the impact the UTR requirements can have on your operations and will bring procedural expertise to your organization regarding these issues.

Failure to comply with relevant legislation can have a devastating impact on your business. Don't take chances - let our experts help! CompliancePoint has a variety of services that companies can leverage to meet their UTR Compliance goals.

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