Canada's UTR & CASL Compliance Assessments

Canada's UTR & CASL Compliance

Why It's Important

Canadian regulatory bodies have become increasingly active with enforcements against violators of their consumer contact requirements. Mistakes by even one agent or sales rep can lead to citations or fines.

Thus, if placing calls or delivering text messages or emails to Canadian residents, the Canadian Radio-Television and Telecommunications Commission's (CRTC's) Unsolicited Telecommunications Rules (UTR) and/or Canada's Anti-Spam Legislation (CASL) compliance requirements must be considered.

Webinar: Understanding the Canadian Anti-Spam Legislation

"If your company is sending or intends to send non-exempt text messages to Canadian residents, the Canadian Anti-Spam Legislation (CASL) must be considered."

How We Can Help

CompliancePoint's experts have years of experience with the Canadian customer contact requirements and consumer privacy laws that apply when placing calls, delivering text messages, or sending emails to Canadian residents.

Calls

CRTC manages and enforces the UTR which includes requirements regarding the following elements for entities placing non-exempt calls into or within Canada:

  • National Do Not Call List (NDNCL)
  • Internal DNC list
  • Scripting and disclosures
  • Calling time restrictions
  • Caller ID requirements
  • Call abandonment
  • Consent and EBR exemptions
  • Record keeping

Companies can be fined up to $15,000 per violation. An assessment conducted by our experts can help avoid the cost of violations but identifying non-compliant activity that may put your business at risk.

Text Messages

If your company is sending or intends to send non-exempt text messages to Canadian residents, the Canadian Anti-Spam Legislation (CASL) must be considered. CASL compliance rules create a permission-based regime meaning that consent is required BEFORE sending a commercial electronic message (CEM).

As part of the assessment process, our team will evaluate your current and proposed text message campaigns to determine if you're meeting the Canadian requirements as they relate to the contact activity being assessed.

Emails

Similarly to text messages, non-exempt email delivered to Canadian residents fall under the scope of the CASL requirements. CASL compliance rules create a permission-based regime that requires consent BEFORE sending a commercial electronic message (CEM).

As part of the assessment process, our team will evaluate your current and proposed email campaigns to determine if you're meeting the Canadian requirements as they relate to the contact activity being assessed.

If issues are found, CompliancePoint's team can work with you to identify solutions while also working to identify ways to expand your ability to reach Canadian prospects and customers through methods of compliant communication.

We can help you identify and mitigate risk
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